Cyberclick · Respuestas de Marketing
Video interview & podcast
David Tomás interviews Marc Perelló about why brands fail to convert, the Stadium of Validation and how to reach the consumer’s social environment.
Media
Interviews, podcasts and press coverage exploring communication, social influence, consumer decisions and ¿Me lo compro?. Original media items are available in Spanish and Catalan.
VIA Empresa
Article · Spanish & Catalan
The new reality of marketing: the buyer decides in company. On why purchasing is not an isolated act and how brands can connect with the people around the consumer.
Cugat Mèdia
Interview · Read & listen
An interview with Mar Castro for Sant Cugat’s public media outlet, discussing the circles that influence consumption, how brands respond and what consumers can do.
Kauai · Hybrid Leaders
Podcast
Carmen Junquera hosts a conversation about who influences us, the mental processes behind purchasing and how brands approach this social reality.
ABC
Press coverage
Juan Carlos Valero Hermosilla covers ¿Me lo compro? and its focus on social influence, the consumer’s environment and how purchasing decisions take shape.
La Vanguardia
Interview · Digital wellbeing
Mayka Jiménez de Aranoa interviews Marc Perelló-Sobrepere about digital fatigue, prolonged technology exposure, simultaneous smartphone and television use, and environments without notifications.
Economistas · O Economista
Magazine interview & book review · Issue 249, July–August 2026
An interview and book review examining non-linear purchasing decisions, the three circles of influence and the shift from the isolated consumer to the social consumer.
Book launch · Barcelona
18 May 2026 · Casa del Libro, Rambla Catalunya
¿Me lo compro? was presented by Virtuts Angulo, director of Libros de Cabecera, with Marc Perelló-Sobrepere in conversation with Raúl Ciprés, CEO of Creativialab and director at Atrevia. Isabel Martínez-Cosentino, author of the foreword, opened the audience questions. According to the author’s event account, more than 100 people attended and all copies available in the shop for the occasion sold out.