Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies

APA 7

Perelló-Sobrepere, M. (2020). Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies. ON Research, 4, 51–59.

Harvard (author–date)

Perelló-Sobrepere, M. (2020) ‘Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies’, ON Research, 4, 51–59.

Chicago (author–date)

Perelló-Sobrepere, Marc. 2020. “Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies.” ON Research 4: 51–59.