APA 7
Perelló-Sobrepere, M. (2024). K-pop idols and marketing: a success story. Analysing the effective partnerships of BTS together with Korean and global brands. ON Research, 11, 42–51.
Harvard (author–date)
Perelló-Sobrepere, M. (2024) ‘K-pop idols and marketing: a success story. Analysing the effective partnerships of BTS together with Korean and global brands’, ON Research, 11, 42–51.
Chicago (author–date)
Perelló-Sobrepere, Marc. 2024. “K-pop idols and marketing: a success story. Analysing the effective partnerships of BTS together with Korean and global brands.” ON Research 11: 42–51.